What: Integrating Passionate Customers: The Future of Product Development
Who: Jake McKee
Where: On-Line
Summary: Jake McKee will talk about Community Driven Product Development, a customer engagement and product development approach that leads to better products and deep customer advocacy. Learn about the CDPD methodology and how it applies across many industries. Jake has played an instrumental role in building online communities and CDPD programs for brands including LEGO, Apple, Southwest Airlines, Canon, and H&R Block.